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$6.8T Wellness, $1.2B Data Deals, and the New Sports Stack

$6.8T Wellness, $1.2B Data Deals, and the New Sports Stack

Genius Sports pays $1.2B to own the betting stack and fitness tech hits $71.9B, while media rights growth slows to 8%.

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The Wellness Economy and the Fitness Tech Industry

The Wellness Economy and the Fitness Tech Industry

The wellness economy has moved from a discretionary “lifestyle” category to a structurally resilient macro market that is now comparable in scale to the world’s largest industries.

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From Broadcast Rights to Private Equity: The Business of Sport This Week

From Broadcast Rights to Private Equity: The Business of Sport This Week

MLB franchises outperform the S&P 500 and Zlatan joins RedBird Capital, while European media rights hit a growth ceiling.

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Media Rights Still Anchor European Football, but the Growth Model Is Fracturing

Media Rights Still Anchor European Football, but the Growth Model Is Fracturing

For all the talk of diversification, European football remains fundamentally a media business.

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$161B in Games M&A, 365-Day Tournaments, and the Future of Sports IP

$161B in Games M&A, 365-Day Tournaments, and the Future of Sports IP

The Australian Open drives a $600M economy and U.S. leagues hit 14x revenue multiples, while women’s sports viewership climbs 5%.

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The Business of the Australian Open

The Business of the Australian Open

How Melbourne Built One of Sport’s Most Valuable Annual Properties

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Athlete Brands, AI Trust, and Global League Expansion

Athlete Brands, AI Trust, and Global League Expansion

The NBA targets $1B franchise fees in Europe and Michael Phelps builds a post-Olympic empire, while 63% of fans now trust AI content.

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Australian Open Media Rights: The Engine Powering Record Prize Money

Australian Open Media Rights: The Engine Powering Record Prize Money

The Australian Open has entered a new commercial era in which media rights, more than any other revenue stream, are reshaping the economics of the tournament and directly underwriting the sharp rise in player prize money.

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$885M Stadium Deals, $118B Sports Tech, and the New Media Stack

$885M Stadium Deals, $118B Sports Tech, and the New Media Stack

Sports tech targets a $118B valuation and stadium naming rights hit $885M annually, while AI forces a reckoning for broadcasters.

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The Institutional Shift: Why Family Offices are Treating Sports as a Core Asset Class

The Institutional Shift: Why Family Offices are Treating Sports as a Core Asset Class

Sports have moved decisively from passion projects to core portfolio allocations for the world’s wealthiest families.

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Sports Technology Market Outlook 2025–2034

Sports Technology Market Outlook 2025–2034

Growth, Platforms, and Capital Formation Across the Global Sports Ecosystem

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$1B Franchises, 640M Fans & the New Sports Playbook

$1B Franchises, 640M Fans & the New Sports Playbook

This week we’re looking at how sports is being built, sold, and scaled—from LA28’s Hollywood-style Olympics powered by existing venues.

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