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Private Capital’s Expanding Role in European Football: Apollo’s $5B Bet

Private Capital’s Expanding Role in European Football: Apollo’s $5B Bet

The financial landscape of European football is entering a new chapter as Apollo Global Management prepares to launch a $5 billion sports investment fund.

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From Courts to Capital: US Open’s Record Haul & Premier League’s £3B Spree

From Courts to Capital: US Open’s Record Haul & Premier League’s £3B Spree

The 2025 US Open broke every record in sight—drawing over a million fans and generating $623.8M in revenue.

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US Open Tennis Championship

US Open Tennis Championship

Behind the Numbers of a New York Sport Tradition

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Sports Tech at 70% GenAI Adoption | Hear From Jon Ledecky, Bobby Sharma, Julia Wittlin, Ben Fund & More

Sports Tech at 70% GenAI Adoption | Hear From Jon Ledecky, Bobby Sharma, Julia Wittlin, Ben Fund & More

Early dollars cluster in content automation, betting/fantasy personalization, and fan CRM—where vendors with distribution keep the margin while leagues and teams, slow to deploy, drift toward price-taker status.

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Sports Tech Races Ahead on GenAI

Sports Tech Races Ahead on GenAI

Sports technology companies are emerging as the most prepared players in the global sports ecosystem to adopt generative AI (GenAI), outpacing leagues, teams, and governing bodies in readiness to integrate the technology into their business models.

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PE’s Sports M&A Surge, Nadal’s $40M Academy & eSports Goes Big League

PE’s Sports M&A Surge, Nadal’s $40M Academy & eSports Goes Big League

From 2018–2024, sports M&A jumped 152→410 as PE deals surged 50→190 (+280%) to 46% of volume—driving up valuations and forcing strategics to bid faster or get priced out.

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M&A Activity in Sports—Private Equity Surges

M&A Activity in Sports—Private Equity Surges

In the last six years, the sports M&A market has seen an unmistakable power shift.

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JPMorgan’s Sports IB Machine: Teams, Bonds, Billion-Dollar Deals

JPMorgan’s Sports IB Machine: Teams, Bonds, Billion-Dollar Deals

Streaming turns strategic—ESPN’s $1.6B WWE rights (with the NFL in its DTC cap table), JPMorgan’s sports IB engine powers mega-deals, the Cincinnati Open’s $260M rebuild rewires venue economics, and Europe’s eSports awareness outpaces engagement.

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Dealmakers in Jerseys

Dealmakers in Jerseys

As valuations for professional sports franchises hit unprecedented levels, JPMorgan Chase has emerged as one of the most powerful players behind the scenes.

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$13B in Sports Medicine | Mayweather $63M Nationwide Fitness Empire

$13B in Sports Medicine | Mayweather $63M Nationwide Fitness Empire

The $13 billion sports medicine market is annually growing 8.23%, Mobile Legends: Bang Bang reaches 4.1 million viewers in 2025.

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Sports Medicine Market

Sports Medicine Market

Business math behind athletes wellness.

Santiago Morazzani
Santiago Morazzani
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Why Nike Bet $200M on Tennis Star Carlos Alcaraz I Carmelo Anthony’s Second Act

Why Nike Bet $200M on Tennis Star Carlos Alcaraz I Carmelo Anthony’s Second Act

Champions League Finals outperforms SuperBowl media raitngs. Nike goes all in with a $200M deal with Carlos Alcaraz.

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