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Weekly Round UpWeekly Round Up
$6.8T Wellness, $1.2B Data Deals, and the New Sports Stack
Feb 12, 2026

$6.8T Wellness, $1.2B Data Deals, and the New Sports Stack

Genius Sports pays $1.2B to own the betting stack and fitness tech hits $71.9B, while media rights growth slows to 8%.

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From Broadcast Rights to Private Equity: The Business of Sport This Week
Feb 05, 2026

From Broadcast Rights to Private Equity: The Business of Sport This Week

MLB franchises outperform the S&P 500 and Zlatan joins RedBird Capital, while European media rights hit a growth ceiling.

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$161B in Games M&A, 365-Day Tournaments, and the Future of Sports IP
Jan 29, 2026

$161B in Games M&A, 365-Day Tournaments, and the Future of Sports IP

The Australian Open drives a $600M economy and U.S. leagues hit 14x revenue multiples, while women’s sports viewership climbs 5%.

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Athlete Brands, AI Trust, and Global League Expansion
Jan 22, 2026

Athlete Brands, AI Trust, and Global League Expansion

The NBA targets $1B franchise fees in Europe and Michael Phelps builds a post-Olympic empire, while 63% of fans now trust AI content.

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$885M Stadium Deals, $118B Sports Tech, and the New Media Stack
Jan 15, 2026

$885M Stadium Deals, $118B Sports Tech, and the New Media Stack

Sports tech targets a $118B valuation and stadium naming rights hit $885M annually, while AI forces a reckoning for broadcasters.

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$1B Franchises, 640M Fans & the New Sports Playbook
Jan 08, 2026

$1B Franchises, 640M Fans & the New Sports Playbook

This week we’re looking at how sports is being built, sold, and scaled—from LA28’s Hollywood-style Olympics powered by existing venues.

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End of Year Special Issue:A 2025 Review and key Topics for 2026 in Sports
Dec 30, 2025

End of Year Special Issue:A 2025 Review and key Topics for 2026 in Sports

Private equity backs 60+ pro teams and European football hits $39B, while the global sports market races toward $1T.

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250-creative mega-studio, 66%+ creator followership in emerging markets — sports goes global
Dec 23, 2025

250-creative mega-studio, 66%+ creator followership in emerging markets — sports goes global

AI becomes football’s tactical OS and Lewis Hamilton builds a brand empire, while 80% of eSports viewers are under 40.

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The $432B Sporting Goods Economy, A 26M-Pixel Stadium Pitch, and KD’s VC Playbook
Dec 18, 2025

The $432B Sporting Goods Economy, A 26M-Pixel Stadium Pitch, and KD’s VC Playbook

North America commands a $173B retail share and the Oakland A’s gamify stadium sales, while 76% of U.S. soccer fans now drive World Cup brand strategy.

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Where the Sports Billions Flow: Exits, Eyeballs, and Esports
Dec 11, 2025

Where the Sports Billions Flow: Exits, Eyeballs, and Esports

Team Vitality tops esports earnings at $3.2M and European facility exits cool after a record 2024, while streaming services close the gap on linear TV.

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Puma Craters 56% YTD — Is a Takeover Coming?
Dec 04, 2025

Puma Craters 56% YTD — Is a Takeover Coming?

Anta and Li Ning circle the German sportswear giant following its valuation collapse, while 52% of global fans embrace generative AI and the Big 12 takes the lead in college basketball ratings.

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MLB x Netflix x ESPN: Inside the Deal Reshaping Sports GDP
Nov 27, 2025

MLB x Netflix x ESPN: Inside the Deal Reshaping Sports GDP

MLB’s new multi-platform rights shift signals a reshaping of the sports economy, as streaming giants and legacy networks redefine how GDP value is created across regions.

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