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Media Rights Still Anchor European Football, but the Growth Model Is Fracturing

Media Rights Still Anchor European Football, but the Growth Model Is Fracturing

For all the talk of diversification, European football remains fundamentally a media business.

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Australian Open Media Rights: The Engine Powering Record Prize Money

Australian Open Media Rights: The Engine Powering Record Prize Money

The Australian Open has entered a new commercial era in which media rights, more than any other revenue stream, are reshaping the economics of the tournament and directly underwriting the sharp rise in player prize money.

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The Institutional Shift: Why Family Offices are Treating Sports as a Core Asset Class

The Institutional Shift: Why Family Offices are Treating Sports as a Core Asset Class

Sports have moved decisively from passion projects to core portfolio allocations for the world’s wealthiest families.

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The 640 Million Viewer Moment, and Where They’re Watching From

The 640 Million Viewer Moment, and Where They’re Watching From

Global esports viewership is on an unstoppable climb—and the data shows it’s not slowing down anytime soon.

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AI's Quiet Takeover of Football: From Backroom to Broadcast

AI's Quiet Takeover of Football: From Backroom to Broadcast

AI is no longer a theoretical tool in football—it’s tactical infrastructure.

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Immersive Infrastructure: How the A’s Are Selling Vegas Before It’s Built

Immersive Infrastructure: How the A’s Are Selling Vegas Before It’s Built

The Oakland A’s may be years away from opening day in Las Vegas, but the team is already hosting fans inside its new ballpark—virtually.

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Saudi Arabia’s Expanding Sports Infrastructure and Technology Pipeline

Saudi Arabia’s Expanding Sports Infrastructure and Technology Pipeline

Saudi Arabia is undertaking one of the world’s most ambitious sports-infrastructure transformations, positioning the Kingdom as a global hub for elite competition, digital innovation, and year-round fan engagement.

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AI Is Transforming the Global Sports Fan Experience

AI Is Transforming the Global Sports Fan Experience

Artificial intelligence is rapidly reshaping how sports fans discover, follow, and engage with their favorite teams and athletes.

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Infrastructure Is Destiny: Why the U.S. Sports Economy Outpaces Everyone

Infrastructure Is Destiny: Why the U.S. Sports Economy Outpaces Everyone

A recent Oliver Wyman chart puts hard numbers to what dealmakers have long intuited: the United States leads the global sports economy by a wide margin, with sports contributing 2.8% of GDP, compared to 2.3% in Europe and just 1.3% in the Middle East.

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The $30B Data Play: Why Sports Analytics Is Entering Its Platform Era

The $30B Data Play: Why Sports Analytics Is Entering Its Platform Era

A decade ago, sports analytics was a back-office function—crunching numbers on shot selection, load management, or defensive efficiency.

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The Global Sports Media Rights Boom: A Market at Peak Momentum

The Global Sports Media Rights Boom: A Market at Peak Momentum

The sports media rights market has entered a new era of record valuations and expanding global influence.

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The Business of Basketball Infrastructure: How NBA Arenas Are Redefining the Economics of Sports Entertainment

The Business of Basketball Infrastructure: How NBA Arenas Are Redefining the Economics of Sports Entertainment

The evolution of NBA arenas mirrors the broader transformation of sports as both a cultural enterprise and a sophisticated investment class.