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The Rise of Wristwear: Why Wearables Are the Next Health Infrastructure

The Rise of Wristwear: Why Wearables Are the Next Health Infrastructure

In 2019, just 106 million people worldwide used fitness or activity-tracking wristwear. This year, that number is projected to hit 398 million, and by 2029, it will top 525 million, according to Statista.

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College Sports Hit $1.3B Valuations as NIL Market Nears $2.5B

College Sports Hit $1.3B Valuations as NIL Market Nears $2.5B

College sports are turning pro. Top programs now top $1B valuations, media rights surge past $1B, and NIL deals near $2.5B—rewriting the playbook for athletes and universities alike.

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U.S. College Athletics: Balancing Tradition, Commercialization, and Athlete Empowerment in the Next Era of College Sports

U.S. College Athletics: Balancing Tradition, Commercialization, and Athlete Empowerment in the Next Era of College Sports

College athletics is one of the most distinctive features of the U.S. higher education system, combining competition, education, and business at a scale unmatched worldwide.

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Inside EA’s $55B Buyout + Crypto’s Esports Takeover

Inside EA’s $55B Buyout + Crypto’s Esports Takeover

EA’s record $55B LBO cements gaming as private equity’s new frontier, while crypto is rewriting esports into a $259B digital economy.

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When it comes to sponsorship ROI, soccer fans are the real MVPs

When it comes to sponsorship ROI, soccer fans are the real MVPs

Nearly 70% of MLS, EPL, and NWSL fans say they’d pick a sponsor’s product over a rival brand—far outpacing the 50% loyalty rate among NBA, NFL, and MLB fans.

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LA’s $3.2B Olympic Ask and Europe’s $39B Football Cash Machine

LA’s $3.2B Olympic Ask and Europe’s $39B Football Cash Machine

From Europe’s booming $39B football market to LA’s Olympic funding fight and Gronk’s bottle hustle, sports and money are colliding on every front.

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Oil Money and the Remaking of European Football

Oil Money and the Remaking of European Football

For better or worse, “oil money” has redrawn the map of European football.

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From Wimbledon to Wall Street, Tiriac Proves Athletes Outplay Execs

From Wimbledon to Wall Street, Tiriac Proves Athletes Outplay Execs

From private equity and streaming rights to ticketing’s $72B surge, sports economics is rewriting the playbook.

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From Match Point to Board Meeting Point

From Match Point to Board Meeting Point

Ion Țiriac’s tennis résumé—French Open doubles champion and multiple Davis Cup finals—was only a prelude to a rarer achievement:

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The Booming Sports Event Ticketing Market

The Booming Sports Event Ticketing Market

The sports event ticketing market is in the middle of a structural upswing driven by digital adoption and a global appetite for live experiences.

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Apollo's $5B Sports Fund | Agassi & Graff's $200M Play

Apollo's $5B Sports Fund | Agassi & Graff's $200M Play

From tennis royalty building investment portfolios to poker’s reinvention as esports’ stickiest format, sports business is evolving fast.

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Private Capital’s Expanding Role in European Football: Apollo’s $5B Bet

Private Capital’s Expanding Role in European Football: Apollo’s $5B Bet

The financial landscape of European football is entering a new chapter as Apollo Global Management prepares to launch a $5 billion sports investment fund.

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