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End of Year Special Issue:A 2025 Review and key Topics for 2026 in Sports

End of Year Special Issue:A 2025 Review and key Topics for 2026 in Sports

Private equity backs 60+ pro teams and European football hits $39B, while the global sports market races toward $1T.

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250-creative mega-studio, 66%+ creator followership in emerging markets — sports goes global

250-creative mega-studio, 66%+ creator followership in emerging markets — sports goes global

AI becomes football’s tactical OS and Lewis Hamilton builds a brand empire, while 80% of eSports viewers are under 40.

Long Form ArticleLong Form Article
AI's Quiet Takeover of Football: From Backroom to Broadcast

AI's Quiet Takeover of Football: From Backroom to Broadcast

AI is no longer a theoretical tool in football—it’s tactical infrastructure.

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The $432B Sporting Goods Economy, A 26M-Pixel Stadium Pitch, and KD’s VC Playbook

The $432B Sporting Goods Economy, A 26M-Pixel Stadium Pitch, and KD’s VC Playbook

North America commands a $173B retail share and the Oakland A’s gamify stadium sales, while 76% of U.S. soccer fans now drive World Cup brand strategy.

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Immersive Infrastructure: How the A’s Are Selling Vegas Before It’s Built

Immersive Infrastructure: How the A’s Are Selling Vegas Before It’s Built

The Oakland A’s may be years away from opening day in Las Vegas, but the team is already hosting fans inside its new ballpark—virtually.

Research Deep DiveResearch Deep Dive
Sporting Goods 2025: The New Performance Economy

Sporting Goods 2025: The New Performance Economy

How shifting consumer behavior, competitive dynamics, and structural industry forces are redefining growth in sport and active living.

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Where the Sports Billions Flow: Exits, Eyeballs, and Esports

Where the Sports Billions Flow: Exits, Eyeballs, and Esports

Team Vitality tops esports earnings at $3.2M and European facility exits cool after a record 2024, while streaming services close the gap on linear TV.

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Saudi Arabia’s Expanding Sports Infrastructure and Technology Pipeline

Saudi Arabia’s Expanding Sports Infrastructure and Technology Pipeline

Saudi Arabia is undertaking one of the world’s most ambitious sports-infrastructure transformations, positioning the Kingdom as a global hub for elite competition, digital innovation, and year-round fan engagement.

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Puma Craters 56% YTD — Is a Takeover Coming?

Puma Craters 56% YTD — Is a Takeover Coming?

Anta and Li Ning circle the German sportswear giant following its valuation collapse, while 52% of global fans embrace generative AI and the Big 12 takes the lead in college basketball ratings.

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AI Is Transforming the Global Sports Fan Experience

AI Is Transforming the Global Sports Fan Experience

Artificial intelligence is rapidly reshaping how sports fans discover, follow, and engage with their favorite teams and athletes.

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MLB x Netflix x ESPN: Inside the Deal Reshaping Sports GDP

MLB x Netflix x ESPN: Inside the Deal Reshaping Sports GDP

MLB’s new multi-platform rights shift signals a reshaping of the sports economy, as streaming giants and legacy networks redefine how GDP value is created across regions.

Long Form ArticleLong Form Article
Infrastructure Is Destiny: Why the U.S. Sports Economy Outpaces Everyone

Infrastructure Is Destiny: Why the U.S. Sports Economy Outpaces Everyone

A recent Oliver Wyman chart puts hard numbers to what dealmakers have long intuited: the United States leads the global sports economy by a wide margin, with sports contributing 2.8% of GDP, compared to 2.3% in Europe and just 1.3% in the Middle East.

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