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AI's Quiet Takeover of Football: From Backroom to Broadcast

AI's Quiet Takeover of Football: From Backroom to Broadcast

AI is no longer a theoretical tool in football—it’s tactical infrastructure.

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Immersive Infrastructure: How the A’s Are Selling Vegas Before It’s Built

Immersive Infrastructure: How the A’s Are Selling Vegas Before It’s Built

The Oakland A’s may be years away from opening day in Las Vegas, but the team is already hosting fans inside its new ballpark—virtually.

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Saudi Arabia’s Expanding Sports Infrastructure and Technology Pipeline

Saudi Arabia’s Expanding Sports Infrastructure and Technology Pipeline

Saudi Arabia is undertaking one of the world’s most ambitious sports-infrastructure transformations, positioning the Kingdom as a global hub for elite competition, digital innovation, and year-round fan engagement.

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AI Is Transforming the Global Sports Fan Experience

AI Is Transforming the Global Sports Fan Experience

Artificial intelligence is rapidly reshaping how sports fans discover, follow, and engage with their favorite teams and athletes.

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Infrastructure Is Destiny: Why the U.S. Sports Economy Outpaces Everyone

Infrastructure Is Destiny: Why the U.S. Sports Economy Outpaces Everyone

A recent Oliver Wyman chart puts hard numbers to what dealmakers have long intuited: the United States leads the global sports economy by a wide margin, with sports contributing 2.8% of GDP, compared to 2.3% in Europe and just 1.3% in the Middle East.

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The $30B Data Play: Why Sports Analytics Is Entering Its Platform Era

The $30B Data Play: Why Sports Analytics Is Entering Its Platform Era

A decade ago, sports analytics was a back-office function—crunching numbers on shot selection, load management, or defensive efficiency.

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The Global Sports Media Rights Boom: A Market at Peak Momentum

The Global Sports Media Rights Boom: A Market at Peak Momentum

The sports media rights market has entered a new era of record valuations and expanding global influence.

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The Business of Basketball Infrastructure: How NBA Arenas Are Redefining the Economics of Sports Entertainment

The Business of Basketball Infrastructure: How NBA Arenas Are Redefining the Economics of Sports Entertainment

The evolution of NBA arenas mirrors the broader transformation of sports as both a cultural enterprise and a sophisticated investment class.

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Robots, Sensors, and the Silent Revolution in Sports Field Management

Robots, Sensors, and the Silent Revolution in Sports Field Management

Investors chasing edge in the sports infrastructure market may want to look down—literally. The latest investment frontier isn’t in scoreboards, suites, or streaming apps. It’s in the turf.

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Streaming’s New Power Play in Sports

Streaming’s New Power Play in Sports

In 2025, streaming platforms are expected to invest $12.5 billion in global sports media rights — a 25% year-over-year increase that will account for 20% of total media rights spend.

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The Rise of Wristwear: Why Wearables Are the Next Health Infrastructure

The Rise of Wristwear: Why Wearables Are the Next Health Infrastructure

In 2019, just 106 million people worldwide used fitness or activity-tracking wristwear. This year, that number is projected to hit 398 million, and by 2029, it will top 525 million, according to Statista.

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When it comes to sponsorship ROI, soccer fans are the real MVPs

When it comes to sponsorship ROI, soccer fans are the real MVPs

Nearly 70% of MLS, EPL, and NWSL fans say they’d pick a sponsor’s product over a rival brand—far outpacing the 50% loyalty rate among NBA, NFL, and MLB fans.