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When it comes to sponsorship ROI, soccer fans are the real MVPs

When it comes to sponsorship ROI, soccer fans are the real MVPs

Nearly 70% of MLS, EPL, and NWSL fans say they’d pick a sponsor’s product over a rival brand—far outpacing the 50% loyalty rate among NBA, NFL, and MLB fans.

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Oil Money and the Remaking of European Football

Oil Money and the Remaking of European Football

For better or worse, “oil money” has redrawn the map of European football.

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From Match Point to Board Meeting Point

From Match Point to Board Meeting Point

Ion Țiriac’s tennis résumé—French Open doubles champion and multiple Davis Cup finals—was only a prelude to a rarer achievement:

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The Booming Sports Event Ticketing Market

The Booming Sports Event Ticketing Market

The sports event ticketing market is in the middle of a structural upswing driven by digital adoption and a global appetite for live experiences.

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Private Capital’s Expanding Role in European Football: Apollo’s $5B Bet

Private Capital’s Expanding Role in European Football: Apollo’s $5B Bet

The financial landscape of European football is entering a new chapter as Apollo Global Management prepares to launch a $5 billion sports investment fund.

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Sports Tech Races Ahead on GenAI

Sports Tech Races Ahead on GenAI

Sports technology companies are emerging as the most prepared players in the global sports ecosystem to adopt generative AI (GenAI), outpacing leagues, teams, and governing bodies in readiness to integrate the technology into their business models.

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M&A Activity in Sports—Private Equity Surges

M&A Activity in Sports—Private Equity Surges

In the last six years, the sports M&A market has seen an unmistakable power shift.

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Dealmakers in Jerseys

Dealmakers in Jerseys

As valuations for professional sports franchises hit unprecedented levels, JPMorgan Chase has emerged as one of the most powerful players behind the scenes.

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Champions League Final: Football’s Global Super Bowl

Champions League Final: Football’s Global Super Bowl

Champions League Finals: the ~145M viewers Media Revenue machine.

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MBA Mini Case Study: The Emilio Sánchez Academy – Turning Tennis into a Global Business Legacy

MBA Mini Case Study: The Emilio Sánchez Academy – Turning Tennis into a Global Business Legacy

When Emilio Sánchez Vicario retired from professional tennis in the mid-1990s, he could have comfortably settled into a life of commentary or private coaching.

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The WNBA’s Record Media Rights Deal: A New Era for Women’s Sports Business

The WNBA’s Record Media Rights Deal: A New Era for Women’s Sports Business

The WNBA is entering a transformational phase in its business evolution, underscored by a landmark media rights deal valued at approximately $2.2 billion over 11 years.

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Tax Reform Targets Sports Team Ownership

Tax Reform Targets Sports Team Ownership

A new U.S. tax reform bill is sending shockwaves through the sports investment world.