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When it comes to sponsorship ROI, soccer fans are the real MVPs

When it comes to sponsorship ROI, soccer fans are the real MVPs

Nearly 70% of MLS, EPL, and NWSL fans say they’d pick a sponsor’s product over a rival brand—far outpacing the 50% loyalty rate among NBA, NFL, and MLB fans.

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LA’s $3.2B Olympic Ask and Europe’s $39B Football Cash Machine

LA’s $3.2B Olympic Ask and Europe’s $39B Football Cash Machine

From Europe’s booming $39B football market to LA’s Olympic funding fight and Gronk’s bottle hustle, sports and money are colliding on every front.

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Oil Money and the Remaking of European Football

Oil Money and the Remaking of European Football

For better or worse, “oil money” has redrawn the map of European football.

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From Wimbledon to Wall Street, Tiriac Proves Athletes Outplay Execs

From Wimbledon to Wall Street, Tiriac Proves Athletes Outplay Execs

From private equity and streaming rights to ticketing’s $72B surge, sports economics is rewriting the playbook.

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From Match Point to Board Meeting Point

From Match Point to Board Meeting Point

Ion Țiriac’s tennis résumé—French Open doubles champion and multiple Davis Cup finals—was only a prelude to a rarer achievement:

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The Booming Sports Event Ticketing Market

The Booming Sports Event Ticketing Market

The sports event ticketing market is in the middle of a structural upswing driven by digital adoption and a global appetite for live experiences.

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Apollo's $5B Sports Fund | Agassi & Graff's $200M Play

Apollo's $5B Sports Fund | Agassi & Graff's $200M Play

From tennis royalty building investment portfolios to poker’s reinvention as esports’ stickiest format, sports business is evolving fast.

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Private Capital’s Expanding Role in European Football: Apollo’s $5B Bet

Private Capital’s Expanding Role in European Football: Apollo’s $5B Bet

The financial landscape of European football is entering a new chapter as Apollo Global Management prepares to launch a $5 billion sports investment fund.

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From Courts to Capital: US Open’s Record Haul & Premier League’s £3B Spree

From Courts to Capital: US Open’s Record Haul & Premier League’s £3B Spree

The 2025 US Open broke every record in sight—drawing over a million fans and generating $623.8M in revenue.

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US Open Tennis Championship

US Open Tennis Championship

Behind the Numbers of a New York Sport Tradition

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Sports Tech at 70% GenAI Adoption | Hear From Jon Ledecky, Bobby Sharma, Julia Wittlin, Ben Fund & More

Sports Tech at 70% GenAI Adoption | Hear From Jon Ledecky, Bobby Sharma, Julia Wittlin, Ben Fund & More

Early dollars cluster in content automation, betting/fantasy personalization, and fan CRM—where vendors with distribution keep the margin while leagues and teams, slow to deploy, drift toward price-taker status.

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Sports Tech Races Ahead on GenAI

Sports Tech Races Ahead on GenAI

Sports technology companies are emerging as the most prepared players in the global sports ecosystem to adopt generative AI (GenAI), outpacing leagues, teams, and governing bodies in readiness to integrate the technology into their business models.

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